✺ About Studio Primary

Studio Primary is the creative practice of Murad (Murry) Hussain — a motion director working across systems,
rhythm, and narrative form.

Based between London and New York, Murry leads motion at Vimeo and develops independent work through Studio Primary — from AI-generated short films to branded identity systems and cultural storytelling.

Studio Primary collaborates with filmmakers, brands, and editorial teams to explore motion as structure — not just animation. Recent work includes a Webby-winning film for WhatsApp (with Modern Arts), visual systems for Dubai-based documentaries (Tashkeel / Gerbou), and Untitled — an AI-directed short co-created through Studio Primary, made for Runway 48 and screened at the AI Film Festival (June 2025). The work blends R&D with authorship — with ongoing tests across tools like Google Flow/Veo/Imagen, Runway, Kling, and NotebookLM.

Everything here starts with structure.
Sometimes it ends in a system. Sometimes in a film.

For more recent work and ongoing experiments, check Instagram → @studioprimary